Adoptapet-a perfect match

Bellarine Independent, Friday, 14 January 2011

Lonely hearts looking for love now have the chance to meet their perfect mate whilst on the move, thanks to the launch of the RSPCA’s innovative iPhone/iPad application, adoptapet.

The mobile application was created and funded by well known dedicated animal activist and television and media personality Suzie Wilks and her husband Nick.

It coincides with the launch of an innovative multi-media advertising campaign to highlight the breadth and diversity of animals available from RSPCA Adoption Centres nationwide.

Akin to the RSPCA’s new-look online pet search engine and information bank,, the iPhone/iPad application showcases the plethora of animals available for adoption from purebreds to lovable cross breeds at local RSPCA centres.

Lists of animals available for adoption can be fine-tuned to suit individual lifestyles and circumstances through a colour-coded system, making finding a perfect pet match easier and quicker than ever before.

It will also alert you with an SMS when the dog of your dreams is available. The application also features handy pet care tips from Suzie and her dogs Junior and Lilli to help new owners care for their pets.

As the RSPCA Ambassador, Suzie Wilks said: “Online and mobile dating has become a huge phenomenon, and with the process of adopting a pet very similar to finding a soul mate, the RSPCA has embraced the concept to find as many of their loveable pets homes.

“I have always been extremely passionate about animals, so creating the application with my husband to make the RSPCA’s animals even more accessible, has been a dream come true.

“One of my life goals has been to help animals in a big way so coming up with this idea and creating it has fulfilled a dream for me.

“We are very proud and hope with the help of this app, animals throughout the shelters will have a good chance of a new hfe and new home.

“Both the application and the adoptapet website allow you to find the perfect pet at a time and location convenient to you, so whatever type of pet you are looking for, including breed, colour and temperament, all you need to do is grab your phone to find it.” The mobile application, which is a first for any animal welfare organisation in Australia, can be downloaded from the iTunes store for free by searching for adoptapet.

All animals at RSPCA Adoption Centres looking for love can also be viewed online at . Suzie hopes that this helps home all animals and match them perfectly to the owners.



Filed under RSPCA

2 responses to “Adoptapet-a perfect match

  1. Jan Baker

    What a great idea….who would have ever dreamed that this would happen in the doggy world!!!..Well let’s hope it is a dream come true for the animals as it is for Suzie Wilks……hopefully we will see some very happy animals & owners…..

  2. ak

    Great idea!!! I’m one of the thousands Volunteer Photographers in Australia taking appealing images of animals for adoption. I’m sure my images will be viewed that way too!!!

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